Winnie’s & Applejack
Pendulum has proudly partnered with Applejack as its retained PR agency for more than 14 years. Following Applejack’s appointment to manage the Sydney Opera House lower forecourt dining precinct in September 2025, Pendulum was engaged to lead the launch and ongoing PR strategy for Winnie’s, a new all-day waterfront eatery inspired by Winifred Atwell. From August 2026, Pendulum delivered a strategic PR campaign to build awareness and visitation for Winnie’s, while generating momentum for the broader transformation of the precinct, including the upcoming Opera Bar refurbishment.