Our Services

At Pendulum Communications, every PR campaign begins with a genuine understanding of your brand and business goals. We take the time to get to know you, your vision, and your audience – then craft a bespoke media campaign with a strategy that aligns with your timeline, budget, and objectives. With a particular focus on the hospitality, travel, and lifestyle sectors, we help your brand cut through the noise and get noticed where it matters most.

Whether you're launching a new venue or hosting a special event, Pendulum specialises in writing media releases that not only inform but spark interest. We craft compelling, on-brand content supported by well-structured media collateral, including profiles/ bios, fact sheets, and tailored key messages – all designed to give journalists what they need to tell your story.

Pitching is where strategy meets storytelling. With deep knowledge of the Australian media landscape, we know how to get your story in front of the right people, at the right time. Our trusted relationships with key media – spanning food and drink, lifestyle, travel, trade and news publications – mean your story is pitched thoughtfully and strategically, tailored to the tone and interests of each journalist’s audience or specific remit.

From carefully curated tastings to high-impact venue launches, we support every aspect of media and influencer event planning. We manage invitations, guest lists, and all the finer details – ensuring each event is seamless, on-brand, memorable and that spark conversation.

Media hosting is a powerful tool that allows press and influencers to experience your offering first-hand. Whether it's a private media tasting or a hosted visit with a guest, Pendulum manages the entire process to ensure a smooth, enjoyable experience that reflects your brand in the best possible light.

We work with a carefully selected network of influencers who reflect your brand values and speak directly to your target audience. From campaign strategy and influencer selection to management, content coordination, and reporting, we deliver authentic partnerships that drive engagement and deliver measurable results.

Measuring your brand’s reach is key to understanding impact. We monitor media coverage across print, digital, TV, radio, and social platforms, sharing results with you in real time as they appear. Weekly WIP summaries offer a snapshot of performance, while comprehensive end-of-campaign reports provide clear insights into results, ROI, and key successes.

Pendulum collaborates with some of Sydney’s leading food, hospitality, and lifestyle photographers and content creators to visually bring your brand to life. We develop tailored photography briefs that reflect your objectives and carefully match your project with the right photographer and stylist to ensure brand alignment. From pre-shoot planning to on-the-day management, we oversee every detail—coordinating the shoot schedule, styling, and talent as needed. We also handle post-shoot logistics, including image selection, labelling, and delivery, ensuring you receive a well-organised, high-quality image library ready for use across media, digital, and social channels.