Opera Bar & Applejack
Pendulum Communications has proudly partnered with Applejack as their retained PR agency since their inception—over 14 years of continuous collaboration. This longstanding relationship reflects both the strength of our strategic partnership and the consistency of results we deliver.
Applejack recently took over stewardship of the iconic Opera Bar following a remarkable 24-year tenure by Solotel and a highly competitive tender process. Pendulum led a strategic PR campaign for the announcement of the reopening and coverage secured across a 2-month period included a Good Food review, 4 separate print inclusions in the Daily Telegraph, a Broadsheet feature article and facilitating filming with DNSW & Tourism Australia for ongoing socials content across @sydney (1.3 million IG followers) & @australia (5.8 million IG followers) social platforms.
-
~+~90
Pieces of media & socials coverage secured in 2-months
-
37.5 ~million~
Media reach of over 37.5 million
-
22.4 ~million~
Social media reach of over 22.4 million
FROM THE CLIENT
“Pendulum are a long-standing partner of Applejack and we thoroughly enjoy working with Olivia and the team. Their services are integral to the ongoing success of the business and we commend them on their consistency, honesty and passion.”
JOANNA STEUART
DIRECTOR OF MARKETING & PARTNERSHIPS – APPLEJACK HOSPITALITY