Pendulum has proudly partnered with Applejack as its retained PR agency since the group’s inception, marking more than 14 years of continuous collaboration. In September 2025, Applejack was awarded stewardship of the Sydney Opera House lower forecourt dining precinct, taking over the iconic Opera Bar and House Canteen.

As part of this next chapter, Pendulum was engaged to lead the launch and ongoing PR strategy for Winnie’s, a new all-day waterfront eatery replacing House Canteen and inspired by the extraordinary life of Winifred Atwell, the first woman to perform at the Sydney Opera House.

To support the August 2026 launch, Pendulum developed and executed a strategic PR campaign to introduce Winnie’s, drive awareness and visitation, and build momentum for the broader transformation of the precinct, including the upcoming refurbishment of Opera Bar.

The campaign combined targeted media relations with curated media and influencer experiences, securing widespread coverage across leading consumer lifestyle, travel and hospitality titles including Sydney Morning Herald Good Food, Daily Telegraph, News.com.au, Broadsheet, Time Out, Concrete Playground, Urban List, Sitchu, Hospitality Magazine and Australian Bartender, alongside social coverage from influential platforms such as @sydney, @qftravelinsider, @goodfoodau and more.  

Within the first month, Winnie’s achieved significant national and local visibility, establishing the venue as a new all-day dining destination within the Opera House precinct and generating strong momentum beyond launch.

Pendulum continues to lead Winnie’s PR strategy and media relations, while supporting Applejack’s broader communications strategy as the precinct evolves.