Oran Park Hotel & Momento Hospitality
Momento Hospitality engaged Pendulum Communications to deliver a PR campaign aimed at promoting the launch of Oran Park Hotel as Southwest Sydney's premier multi-million-dollar hospitality and entertainment precinct. The expansive 7,500 sqm precinct is one of the largest in Australia and cost $50 million to construct. Oran Park Hotel spans 3 levels, with 7 bars, an all-day bistro, a central open-air atrium, pizzeria, bottle shop, Asian-inspired rooftop bar, two boutique cinemas, a grand ballroom with multiple function spaces, and an indoor kids’ play area.
Pendulum led the strategic PR campaign for the entire precinct over an 8-week pre-launch and opening phase. Coverage secured included articles in all key local and metro newspapers, across major lifestyle & trade publications plus TV segments on Channel 9 News, Channel 7 News and on Sydney Weekender
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~+~50
Pieces of media and socials coverage secured in just 8-weeks
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21 ~million~
Media reach of over 21 million
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11 ~million~
Social media reach of over 11 million
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$500 ~k~
Editorial value of more than $500,000
FROM THE CLIENT
“Pendulum are a long-standing partner of Applejack and we thoroughly enjoy working with Olivia and the team. Their services are integral to the ongoing success of the business and we commend them on their consistency, honesty and passion.”
JOANNA STEUART
DIRECTOR OF MARKETING & PARTNERSHIPS – APPLEJACK HOSPITALITY