Having partnered with the venue since 2025 in its former incarnation as The Squire’s Landing, Pendulum was engaged to launch and lead ongoing PR for The Oriana, a landmark four-level hospitality destination within Sydney’s Overseas Passenger Terminal. The venue's transformation united The Squire’s Landing and the former Quay restaurant space into a seamless harbourfront destination for dining, drinking, events and entertainment.

To support the May 2026 launch, Pendulum developed and executed a strategic PR campaign centred around the venue's significant repositioning, securing a major opening announcement during VIVID Sydney and coordinating targeted media and influencer experiences to drive awareness, visitation and ongoing momentum. Pendulum continues to oversee the venue's PR strategy and media relations.

Within the first month, the campaign generated extensive coverage across leading consumer, travel and hospitality titles including Sydney Morning Herald Good Food, AFR, Broadsheet, Time Out, Concrete Playground, Australian Traveller, MiNDFOOD, Qantas Travel Insider and Hospitality Magazine. Additional social media coverage was secured through influential platforms including @sydney, delivering widespread visibility for the launch.