Pendulum initially partnered with Laundy Hotels on a project basis in 2023 and, following a successful collaboration, was appointed as their retained PR agency for the entire group from the beginning of 2024. 

In 2025, Laundy venue Watsons Bay Hotel underwent a major $3 million renovation to its top and mid decks, marking one of the most significant transformations in the venue’s 190-year history. Pendulum led the strategic PR campaign for the renovation, with a coming soon announcement 6-months prior then major opening announcement and large-scale media launch event, alongside ongoing media and influencer hostings to generate continuous results. 

Coverage secured across a 3-month period included numerous print features across The Sydney Morning Herald, The Australian and Daily Telegraph, a front cover feature in local publication Wentworth Courier and coverage across all major consumer and trade publications. International media was also secured including a TV segment on American NBC Today Show.